My professional experience

Art Director, Creative Team Lead
Blue Cross Blue Shield Global Solutions | May 2024-Present

  • Leads the creative vision for a company-wide rebrand, unifying multiple sub-brands under one accessible, modern identity.

  • Directs a cross-disciplinary team of five (designers, freelancers, and writers) to deliver creative across digital, web, and print platforms.

  • Develops and maintains a comprehensive brand and style guide to ensure consistency across all visual and verbal touchpoints.

  • Oversees ongoing website and campaign design efforts, implementing WCAG accessibility standards and managing a scalable Figma design system.

  • Creates a variety of brand assets under tight timelines, including an icon library of 2,000+ variants and 65+ print deliverables completed within three months.

  • Designs large-scale presentation decks, including a 120-slide corporate PowerPoint within one week, ensuring executive communications align with new brand standards.

  • Collaborates with leadership and developers to align creative strategy with business goals, delivering a cohesive, high-performing brand ecosystem.

Art Director
GH Advertising | February 2021-November 2023

  • Created multi-channel campaigns across video, motion graphics, print, social, and digital platforms for national and global clients.

  • Directed photo and video shoots and led cross-functional teams to ensure cohesive storytelling and brand alignment.

  • Partnered with a global hospital system to produce 150+ paid social videos and 50+ national campaigns that increased awareness and engagement.

  • Art directed a national campaign featuring an NFL player, generating 50,000+ clicks in two months and expanding video reach.

  • Delivered high-impact creative under tight deadlines, balancing strategy, design, and execution in a fast-paced advertising environment.

  • Collaborated with leadership, agencies, and freelancers to translate creative vision into measurable results across all channels.

Graphic Designer, Lead Designer
Legrand | August 2016-February 2021

  • Managed a team of four designers for a global technology and power-distribution company, directing national campaigns and brand initiatives.

  • Oversaw an annual workload of 150+ creative projects, guiding the development of a new visual identity that modernized the brand and improved global consistency.

  • Led accessibility, UI, and UX initiatives for the company rebrand, ensuring inclusive, intuitive digital experiences that met modern standards.

  • Spearheaded the department’s transition to Slack and Asana, improving workflow efficiency and boosting team productivity by 20% in the first year.

  • Played a key role in a major company acquisition, overseeing a two-year creative integration process to ensure compliance, brand alignment, and smooth onboarding.

  • Organized annual team-building and creative workshops that strengthened collaboration and drove continuous improvement across the design team.

My portfolio