My professional experience

Art Director
Blue Cross Blue Shield Global Solutions, May 2024-Present

  • Led the creative vision for a company-wide rebrand, unifying multiple sub-brands into one modern, accessible identity across digital and print.

  • Directed a cross-disciplinary team of five (designers, writers, and freelancers), setting standards, mentoring through critique, and delivering work across web, campaigns, and collateral.

  • Built and maintained brand governance—guidelines, templates, and usage rules—to ensure consistent visual and verbal execution across every touchpoint.

  • Owned the digital design system in Figma, creating scalable components and patterns that supported faster production and consistent UI across teams.

  • Guided website and campaign design with accessibility at the core, aligning layouts and UI decisions to WCAG standards for clearer, more inclusive experiences.

  • Produced high-volume brand assets under tight timelines, including a 2,000+ variant icon library and 65+ print deliverables completed within three months.

  • Designed executive-facing communications, including a 120-slide corporate deck delivered in one week, ensuring leadership messaging reflected the new brand system.

  • Partnered with leadership and developers to align creative strategy with business goals—translating requirements into a cohesive, high-performing brand ecosystem.

Art Director
GH Advertising, February 2021-November 2023

  • Led art direction across multi-channel work (digital, social, motion, print), translating strategy into cohesive storytelling and on-brand experiences.

  • Presented concepts and creative rationale to stakeholders, aligning on goals, refining direction, and guiding work from pitch through final delivery.

  • Stayed hands-on in design and production—building layouts, motion studies, and digital assets while maintaining craft, speed, and consistency.

  • Directed photo/video shoots and partnered with cross-functional teams to ensure clear messaging, strong visual hierarchy, and brand alignment across touchpoints.

  • Mentored and supported designers through critique, feedback, and workflow improvements—raising quality while keeping projects moving.

  • Built scalable design systems and reusable templates (components, libraries, guidelines) to streamline production and improve consistency across teams.

  • Led accessibility-minded design practices (typography, contrast, hierarchy, captions) and applied UX/UI standards to improve clarity and inclusivity.

  • Iterated using testing and performance insights—partnering with teams on A/B variations, incorporating user or stakeholder feedback, and optimizing creative based on results.

Graphic Designer
Legrand, August 2016-February 2021

  • Managed 150+ projects annually and helped modernize the visual identity—building clearer standards that improved consistency across global teams and partners.

  • Led accessibility and UX efforts as part of the rebrand, shaping UI patterns and content structure to deliver inclusive, intuitive digital experiences.

  • Improved team workflow and speed by transitioning the department to Slack and Asana, increasing productivity by 20% in the first year.

  • Supported a major acquisition over two years, guiding creative integration to ensure compliance, brand alignment, and smooth onboarding across touchpoints.

  • Planned and facilitated annual workshops and team-building sessions to strengthen collaboration, sharpen craft, and evolve shared design systems.

About me