Design with purpose. Lead with curiosity. Create through experience.
Hi, I’m Michelle!
One brand, many journeys
Scaling the brand to match the momentum
The care they deserve
More than just paint
Courage, told through a champion
Seasonal magic, social-sized
Bringing in-branch screens to life
Access to equity
Life changing medicine
Modern warmth for timeless care
New look, same viral energy
Multi-brand identity recharged
More than just the work—here’s the why.
Art direction
Art direction is more than aesthetics—it's about clarity, cohesion, and storytelling. With over a decade of experience, I shape creative visions from concept to execution, ensuring every visual choice is purposeful and impactful.
Branding & design
Design is most powerful when it’s meaningful. I approach branding as a balance of consistency and adaptability—creating visual systems that not only look good but connect, communicate, and drive real business goals.
Creative management
Creativity comes from collaboration, not silos. I build trust, nurture talent, and lead teams toward a shared vision. I'm passionate about creating spaces where designers thrive and take pride in what they create together.
User experience (UX)
UX is at the core of every design decision I make. I focus on clarity, speed, and intuition—shaping experiences through empathy, iteration, and collaboration. Because great design only matters if it works for the people it's meant to serve.