Courage, told through a champion

“Tell a real story of strength—and make it work everywhere.”

This national awareness campaign paired a healthcare client with a well-known NFL ambassador to show what perseverance looks like off the field. As an Art Director embedded with the production team, I moved fluidly between creative and delivery: I shaped the pace and tone of a hero video by building quick voiceover prototypes to lock timing, then carried that direction through motion graphics, social, and digital cuts so the story stayed emotionally consistent wherever it ran.

Production was a centerpiece of the work. I built clean, modular files; established reusable motion and typography patterns; and kept versioning tight so the team could turn platform-specific edits quickly—Facebook, Instagram, TikTok—and ship a coordinated display suite to drive traffic to the campaign hub. Partnering with fellow art directors and copywriters, I kept tone and behavior aligned across partners and placements, and I stepped in hands-on when timelines compressed to ensure quality never slipped.

The result was a campaign that scaled smoothly: the hero film and short-form cutdowns felt cohesive, handoffs were clean, and performance reflected that alignment with stronger view-throughs, broader reach, and steady traffic back to the hub—showcasing my ability to set direction, produce at speed, and deliver end-to-end.

What was delivered: an emotionally grounded, multi-platform campaign that was ready for rapid production and still performed.