Multi-brand identity recharged

This role was an opportunity to turn a fast-growing global tech brand into a more cohesive, accessible experience—both for customers and the internal team building it.

I managed a team of four designers for a global technology and power distribution company, overseeing a yearly creative workload of 156 projects. I directed national campaigns and guided the development of a new visual identity that modernized the brand and improved consistency across worldwide markets. As part of the rebrand, I led the company’s accessibility, UI, and UX initiatives, ensuring the digital experience met modern standards and delivered intuitive, inclusive design.

Beyond creative direction, I spearheaded project management improvements, transitioning our marketing department to Slack and Asana over a four-month period—boosting overall team productivity by 20% in the first year. I also played a key role in a major company acquisition, overseeing a two-year integration process to ensure compliance, brand alignment, and a smooth creative transition. To strengthen collaboration and culture, I organized annual team-building and creative improvement workshops, helping the design team grow, share ideas, and continually refine how we worked together.