More than just paint

Color, motion, and a brand that actually shows up the same way everywhere.

As Art Director on a weekly, video-first social program for a Fortune 500 coatings and materials leader, I set the motion and visual rules that everything ran on—pace, transitions, typography, lower-thirds, and color use—and I built a small set of editable templates so turnarounds stayed fast and consistent. I also produced platform-specific outputs end to end—cutting, timing, titling, and delivering for vertical and horizontal formats—so every piece met requirements across Meta, YouTube, and streaming.

When the work shifted from direction to scale, we moved as a unit—creative directors, copywriters, and a fellow art director—to keep story and craft aligned. Together we planned the weekly slate, sharpened copy overlays, and pressure-tested cuts against platform constraints. I co-art directed a national road-trip series that was shot, edited, and published the same day; I handled reframing and safe-area guardrails, color management across changing light, and caption/overlay specs so speed didn’t compromise quality.

Outcome: a scalable, video-first social system that kept the brand cohesive across channels, teams, and campaigns.