Modern warmth for timeless care

This campaign was about more than a fresh look—it was about helping seniors feel independent, supported, and at home.

I partnered with a senior care organization to refresh their brand with a more youthful, uplifting visual identity that reflected optimism and independence. As Art Director, I helped develop a new color palette and typography system to bring cohesion and energy to their communications across digital and print. The updated system made it easier for the team to show up consistently—whether in brochures, direct mail, or online touchpoints.

To launch the “Keeping Seniors Healthy and at Home” campaign, I wrote scripts, developed storyboards, and created animated graphics for a series of paid TV spots, collaborating with voiceover talent to land a relatable, reassuring tone. Working closely with a copywriter, I helped produce a coordinated suite of print, digital, and web materials tailored to caregivers and seniors. The targeted campaign generated 200+ new participant inquiries, reinforcing how clear storytelling and emotionally resonant creative can drive real-world action.

We helped families see staying at home as a hopeful, supported choice.