Bringing in-branch screens to life

Turning lobby screens into mini brand moments.

As Art Director, I supported a regional financial institution by taking static campaign concepts and translating them into motion for in-branch LED screens. The goal was simple: when customers were already in the space, the screens should feel intentional—promoting services, seasonal messages, and brand storytelling in a way that matched the rest of their marketing. I built storyboards to define pacing, hierarchy, and animation behavior before anything moved, which made approvals quicker and gave stakeholders a clear picture of how the content would live in the branch environment.

From there, I produced and animated the final spots—adapting typography, imagery, and transitions to work on large-format displays with varied dwell times (people walking by vs. standing in line). Everything was built inside the existing brand system, so the screen content felt connected to web, social, and print.

Result: a motion approach that turned in-location screens into a real communication touchpoint, not just background visuals.